Digital marketing, also called online marketing, is the promotion of a brand across digital channels to connect with potential and current customers. Digital marketing channels include search, social, email, and paid.

Would my business benefit from digital marketing?
Internet marketing services can unlock many benefits for your company. Here are just a few of the benefits you can enjoy from investing in digital marketing:

Reach: Worldwide, billions of people use the Internet. With the Internet’s reach, your business can reach the right people at the right time with the right message. The result? Your marketing campaigns perform better, resulting in more revenue for your business.
Targeting: Digital marketing offers immense targeting options, from demographics to behavior. With these targeting capabilities, your company can optimize its marketing spend, focusing on the users most likely to become customers.
Tracking: Digital marketing’s performance is easy to track. That makes answering questions about key performance indicators (KPIs) like conversions fast and easy. Plus, with MarketingCloudFX, you can instantly track each channel’s contribution to your bottom line.
Customization: Everything about digital marketing is custom, including which strategies you use. Compared to traditional marketing, your business can instantly adjust its strategies and campaigns, preventing wasted spending.
Effectiveness: With its reach, targeting, tracking, and customization capabilities, digital marketing is highly effective. Companies investing in web marketing services can accelerate its effectiveness, too — as demonstrated by our clients experiencing a 20% greater marketing ROI.

The types of digital marketing include the following:

Search engine optimization
Pay-per-click advertising
Social media marketing
Content marketing
Email marketing

Internet marketing services can help solve several problems, including:

Growing website traffic, like through search engine optimization
Creating content, like blog posts, sales copy, ebooks, and more
Managing paid media campaigns on places like Google Ads
Establishing a digital presence, like with a website and social media profiles
Building a digital strategy for different channels, like search and paid
And more

A digital marketer spends their days helping businesses, or their company, drive more revenue with digital marketing strategies. When you invest in Internet marketing services from an agency, you’ll work with a digital marketer to plan, execute, and manage your strategies.